Market dataIncome framework read
Dividend CompanyNYSEUnited States

PG

Procter & Gamble

Consumer StaplesPlain dividendQuarterly

Market Snapshot

US$150.86

+US$3.18 (2.15%)

NYSE

Yield

2.82%

Rate US$4.26

Next Payment

Payment date passed

Ex-date 2026-04-24

52wk Position

44.68%

-9.80% below high

Updated just now

Income Intelligence Summary

Deterministic interpretation from Prospyr's income framework and available market data.

Framework readout
1

Income reliability

Derived from payout history

Quarterly income profile is visible

PG has an income profile aligned with its dividend company role. Provider data shows 4 recent payout records.

2

DRIP defense

Editorial framework

Default DRIP test is not defended

PG does not cover one full share per payment at the default 100-share test. Coverage is 0.71.

3

Main watch item

Editorial framework

Withholding and account placement matter

PG is U.S.-listed, so Canadian investors should compare RRSP, TFSA, and non-registered tax treatment before using the provider yield as spendable income.

Decision Area

Distribution and DRIP Defense

Payout history, default DRIP coverage, and price creep pressure using market data where available.

Distribution Chart

Last 12 payments

Confirmed Expected

Coverage Ratio Test

DRIP defense check

Failed
Cash
US$106.50
APR
0.706
Coverage
0.706

Rung failed. Restore immediately or rebalance the holding.

Price Creep

Defended price ceiling

Max defended
US$106.50
Cushion
-US$44.36
Cushion %
-29.40%
Current US$150.86Break US$106.50

Smart Recommendation

PG is not defended at these inputs; top up shares, lower TPR, or test alternatives.

Research Signals

Payout sustainability

Strong

1mo ago

DRIP availability

Available

1mo ago

Tax character

Foreign income

1mo ago

Distribution history

Multi-decade

1mo ago

Structure complexity

Simple

1mo ago

Income trend

Growing

1mo ago

Account suitability

RRSP / RRIF optimal

1mo ago

Structure Overview

Procter & Gamble (PG) is a Dividend King with over 65 consecutive years of dividend increases, providing one of the most stable income profiles in consumer staples. PG dividends are U.S.-source income subject to the same Canadian withholding tax treatment as other U.S.-listed holdings.

Canadian Planning Notes

  • 1RRSP placement eliminates the 15% U.S. withholding tax on PG dividends; use RRSP space for U.S. dividend holdings before allocating them to a TFSA.
  • 2PG dividends are USD-denominated; use a conservative CAD/USD assumption when projecting CAD income.
  • 3PG's 65+ year consecutive dividend increase record is a benchmark for global dividend-growth investing; compare its yield and growth rate against KO before choosing between the two.

Market Facts

Market Data

A factual market, distribution, valuation, and financial snapshot for this holding.

Market Data

Market data

Updated facts where available

Price

US$150.86

Previous close

US$147.68

Day range

US$149.37 - US$151.37

52wk range

US$137.62 - US$167.25

Market cap

351.3B

Volume

7.2M

Avg volume

8.7M

Exchange

NYSE

Dividend and distribution

Forward rate

US$4.26

Trailing rate

US$4.23

Forward yield

2.82%

Trailing yield

2.86%

Per payment

US$1.07

Cadence

Quarterly

Next ex-date

Apr 24, 2026

Next pay

May 15, 2026

Last dividend

US$1.09

Last dividend date

Apr 24, 2026

Performance

Daily change

US$3.18

Daily change %

2.15%

52wk position

44.68%

Below 52wk high

-9.80%

Above 52wk low

9.62%

Open

US$149.66

Earnings and financials

Trailing EPS

6.83

Forward EPS

7.09

Revenue

86.7B

Revenue growth

7.40%

Profit margin

19.16%

Operating margin

23.05%

Payout ratio

N/A

Free cash flow

12.7B

Total cash

12.3B

ROE

31.11%

ROA

10.93%

Debt/equity

67.65

Beta

0.39

Valuation

Trailing P/E

22.09

Forward P/E

21.29

Price/sales

4.05

Price/book

6.54

Enterprise value

377B

EV/EBITDA

15.06

Analyst facts

Target mean

US$163.43

Target high

US$186.00

Target low

US$145.00

Recommendation mean

2.08

Recommendation key

buy

Analysts

23

Canadian Context

Account placement

RRSP

Canada-U.S. treaty treatment can exempt U.S. dividends from withholding tax inside RRSP or RRIF accounts. TFSAs do not receive the same treaty treatment.

Non-registered: Foreign tax credit may be available for U.S. withholding tax.

Eligible dividend tax credit

Total credit
$345.27
Effective rate
34.53%

Broker DRIP status

Questrade

Available

Wealthsimple

Plan-only

RBC Direct Investing

Available

TD Direct Investing

Available

U.S.-listed holdings can have withholding tax differences by account type. RRSP treatment is often more favorable than TFSA treatment.

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This profile is informational only and does not constitute licensed financial advice. Signal values, planning notes, market data, and structure summaries may not reflect the most current issuer disclosures. Always verify current payout policy, ex-dividend dates, financial statements, and issuer communications before making any investment decision.